I was looking for a cooler with a rigid body so I could strap it to my motorcycle without worrying about it collapsing. This little cooler is absolutely perfect. It straps securely to the luggage rack on my sissy bar with no issues and even after riding 6+hours in direct sunlight and 90 degree heat the ice inside hadn't even begun to melt. It easily held enough food and drinks to keep me going for a couple days.

Perfect fit on a 5k forklift! Easy to carry Sturdy I added a small cooler inside for dry storage. I found the tray to be useless as it is to close to the lid and makes it awkward to get things from the bottom.

I have been using the previous version of this cooler for almost 4 years now. It has a soft bottom and no insert. I am surprised at how long it has lasted. I decided to upgrade to a new one however when I saw this style available. So far it hasn't let me down. I really like the liner and find that it is pretty durable. It holds a 2 litter bottle tilted at an angle as well as a 1/2 gallon jug standing vertically. The bottom is thicker and more robust. I find it gives better support and stands upright better on uneven or tilted surfaces or the ground. I really like the flip top lid. It is so much easier and faster than a zipper. The hook and loop faster keeps the lid closed tight. This is a day cooler for me to take to work. I usually carry a frozen water 2 litter bottle, 1/2 gallon jug of RO water, several 12 oz bottles of a sports drink, and a few refrigerated oranges. It keeps things cold all day long. The strap works great for carrying it even when it heavily loaded. The front 2 zippered pouches are great for holding items like utensils, straws, powdered drink mix packets, a mobile phone or other flat things. Great design, quality materials at a fair price. I would recommend this cooler. 5 stars for me.